~ 7 min read
how to create meta pixel and setup with tagmanager for basic tracking.
Creating and setting up Facebook Pixel and Google Tag Manager for an eCommerce website involves a few steps.
Here's a guide on how to create and implement these tracking tools:
Creating and setting up Facebook Pixel and Google Tag Manager for an eCommerce website involves a few steps. Here's a guide on how to create and implement these tracking tools:
**1. Create Facebook Pixel:**
Step 1: Access Facebook Events Manager
- Go to your Facebook Business Manager account.
- Navigate to the "Events Manager" section.
Step 2: Create a Pixel
- Click on "Connect Data Sources" and select "Web."
- Choose "Facebook Pixel" and click "Connect."
Step 3: Set Up Your Pixel
- Follow the on-screen instructions to set up your pixel.
- You'll be provided with a unique Pixel ID.
**2. Set Up Facebook Pixel with Google Tag Manager:**
Step 1: Install Google Tag Manager (GTM)
- If you haven't installed GTM on your website, follow the instructions to set it up.
Step 2: Create a GTM Container
- Log in to Google Tag Manager and create a new container for your eCommerce site.
Step 3: Add Facebook Pixel Tag
- In GTM, go to your container and click on "Add a new tag."
- Choose "Tag Configuration" and select "Facebook Pixel."
- Enter your Pixel ID in the respective field.
- Configure triggers to fire the tag on specific pages (e.g., all pages, product pages, purchase confirmation).
Step 4: Publish Changes
- After configuring your tag, click "Save" and then "Submit" to publish the changes.
**3. Create Google Analytics Tag:**
Step 1: Link Google Analytics to GTM
- Connect your Google Analytics account to GTM by adding a new tag in GTM and selecting "Google Analytics."
Step 2: Configure Google Analytics Tag
- Enter your Google Analytics tracking ID.
- Set up triggers for the pages you want to track (e.g., all pages, product pages, checkout pages).
Step 3: Publish Changes
- Save and publish your changes in GTM.
**4. Test and Debug:**
Step 1: Preview Mode
- Use GTM's "Preview" mode to test if tags are firing correctly.
Step 2: Facebook Pixel Helper
- Use the "Facebook Pixel Helper" browser extension to verify if the Facebook Pixel is firing as expected.
**5. Verify Data:**
Step 1: Facebook Events Manager
- Check the Events Manager in Facebook to see if data is being recorded.
Step 2: Google Analytics
- Verify data in Google Analytics to ensure proper tracking.
**6. Additional Tips:**
- Regularly check and update your tags in Google Tag Manager as your eCommerce site evolves.
- Utilize Enhanced eCommerce tracking features in Google Analytics for detailed eCommerce insights.
By following these steps, you'll successfully set up Facebook Pixel and Google Tag Manager for your eCommerce site. This enables you to track and analyze user behavior, helping you make data-driven decisions for your online store.